FRACTIONAL AI ARCHITECTURE · RICHMOND, VA
AI strategy that ends in working software.
I'm Will Cassell — a former SVP of data science & analytics who now builds AI systems hands-on. I find the business problem first, then assemble the AI, data, and automation stack that actually solves it.
01 — THE GAP
Strategy firms hand you a deck. Dev shops hand you code. Neither owns the outcome.
Mid-market companies keep getting caught between the two: advice with no implementation, or implementation with no business judgment. The work that moves a P&L needs both halves in one head.
The operator half
Years running data science and analytics organizations at the SVP level — budgets, org change, vendor selection, and the politics of getting new systems adopted rather than shelved.
The builder half
Daily, hands-on work with LLM agents, voice systems, data pipelines, and workflow automation. When I recommend something, it's because I've already built a version of it.
02 — THE ENGAGEMENT
The AI Workflow Audit
A fixed-fee, three-week engagement on one department or process. You leave with a ranked roadmap and a working pilot of the top opportunity — not a recommendation to go build one.
WEEK 1 — MAP
Discovery
Interviews with your team and a workflow map of the target process: where time, money, and errors actually accumulate.
WEEK 2 — BUILD
Rank & pilot
Every opportunity scored on ROI against feasibility — then I build a working pilot of the one at the top of the list.
WEEK 3 — DECIDE
Readout
A 90-day roadmap, the live pilot demo, and a decision-ready business case your leadership can act on immediately.
03 — RECENT BUILDS
Systems I've built recently
Outbound voice interview agents
AI agents that place real phone calls and run structured interviews end-to-end — transcripts, scoring, and follow-ups landing in a database, no human dialing.
Field-staff assistants over operational data
Conversational assistants that sit on top of an organization's live job and operations data, so frontline staff get answers without hunting through systems.
Public-records intelligence pipelines
Data pipelines that turn messy public records into ranked, decision-ready intelligence — the kind of signal a sales or underwriting team can act on weekly.
Multi-system automation & telemetry
Agent-driven automation across machines and services, with dashboards that make usage, cost, and reliability visible at a glance.
Live demos of each shown on intro calls.
04 — AFTER THE AUDIT
Fractional AI Architect, on retainer
When the audit surfaces more than one thing worth building, I stay on as your fractional AI lead — owning the roadmap, building the pilots, selecting the vendors, and upskilling your team on a monthly retainer.
I hold two retainer seats at a time. That constraint is the point: you get a senior operator's attention, not a bench of juniors.
05 — ABOUT
Will Cassell
I spent my career leading data science and analytics organizations, most recently at the SVP level — the years where you learn that technology fails for organizational reasons more often than technical ones.
Now I work as an independent architect because I like the craft: finding the business problem, then personally assembling the AI, analytics, and automation blocks that solve it. CR Tech Lab is the practice that work lives under.
06 — CONTACT
Working on something like this?
Tell me what's slow, manual, or opaque in your operation. If there's a fit, we'll scope an audit in one call — and if there isn't, I'll tell you that too.
Email Will → or write directly: wcassell@gmail.com